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About us

Designed by doctors, who are dads too.

Our story

Bluebell's journey started when Romi's son, was born. The day to day stress of parenting started to impact his wellbeing. The available baby monitors just didn’t feel like enough and none of them include support for parents.

Romi worked for the NHS as a senior information analyst where he learned about depression, SIDS, and how they affect new parents. He got together with Naveen and Markus who shared his passion to build something to help families. As a consultant psychiatrist, Naveen had the first-hand experience in dealing with parents' mental health difficulties. As an emergency physician, Markus had a lot of experience helping worried parents in A&E.

The drive to create something to target their parenting challenges went beyond Bluebell’s founding fathers - they were joined by other parents who shared their passion and helped develop Bluebell into what it is today. One of their main partners is Tangerine, a world-class design agency. Martin and Melinda Darbyshire, owners of Tangerine, brought their own experience as parents and knowledge of design to shape the functional yet elegant design of Bluebell.

Bluebell was born out of a whole heap of experience, expertise, passion and love by a dedicated team looking to help parents and their wonderful babies. It’s parenting, made simpler.

Our mission

Bluebell was founded by three dads: Markus, Naveen and Romi. Driven by the challenges they faced as parents, they came together with one aim: to make parenting simpler.

We understand that parenting can be tough. From sleepless nights to crumb filled car seats to never knowing if what you’re doing is right - we’ve been there. We want to use the best technology and real, evidence-based insights to be an extra helping hand when it comes to yours and your little one’s wellbeing.

As your family develops, so will we. Bluebell will grow with you to become a name you know and love throughout your parenting journey.

The drive to create something to target their parenting challenges went beyond Bluebell’s founding fathers - they were joined by other parents who shared their passion and helped develop Bluebell into what it is today. One of their main partners is Tangerine, a world-class design agency. Martin and Melinda Darbyshire, owners of Tangerine, brought their own experience as parents and knowledge of design to shape the functional yet elegant design of Bluebell.

Bluebell was born out of a whole heap of experience, expertise, passion and love by a dedicated team looking to help parents and their wonderful babies. It’s parenting, made simpler.

Markus, Naveen and Romi - the founders of Bluebell

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