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We are parents, doctors and designers based in London, UK. At the moment we are tinkering and building a baby monitor that not only tells exactly if you baby is safe and well, but also makes your everyday life better. Meanwhile we are looking for the best, latest and most reliable information on how to make new parents' lives easier.

Problem worth solving

It's tough to be a parent
We all know (and research shows) that becoming a parent has an effect on your mental and physical wellbeing. A lot of us lack family support, we feel pressure to be 'perfect' and sometimes feel lonely. Everyone has a different opinion on what we should be doing. Lack of sleep, lack of routine and anxiety about your baby's well-being make it worse. Nearly half of mothers are not getting enough exercise increasing the risk of weight gain, diabetes, and difficulties with subsequent births. 25% of mothers experience postnatal depression and majority of these mothers do not seek professional help. So it is ok to think it's tough.
Current baby monitors are annoying
Traditional audio/video baby monitors have advanced little in 20 years and have many practical problems. They need to be carried around. They are big. They have long wires run out of battery. You can not hear them if you are watching TV or vacuum-cleaning. It's not just that, but you also don't know if that minor rattle is something you should react to or not. It's annoying.
It's still one of the best things in life
Yes, it can be difficult, but it's also one of the best things in life. They brighten up your day. There is never a dull moment. You get to laugh more. You get to be silly without blamed for being childish. And all those new moments of magic. Seeing them smile. Getting a hug. First word. First steps. First tooth. First haircut. Being incredibly proud. Seeing the world through the eyes of a child. That is worth something, isn't it?

Here is something that might help...

We are constantly looking for the best, evidence-based things to help parents' lives on topics like sleep, well-being and health.